Photo: Emma McIntyre/Getty Images for iHeartRadio
Bad Bunny is turning up the heat in new stripped-down photos in a new campaign for Calvin Klein.
The "MONACO" musician nearly bared all while modeling the brand's Icon Cotton Stretch underwear for the Spring 2025 collection, mostly ditching a shirt in order to show off his tattooed torso and the brand's white and black boxer briefs, per People, which shared some of the campaign pics. In one photo, the rapper/singer can be seen standing by a set of mirrors reflecting multiple angles of his toned physique, while another showcases him testing out the "stitch-free Infinity Bond waistband" by tugging on the waist of the briefs.
Bad Bunny also shared a few snaps himself on Instagram, causing his followers to hilariously thirst over the pics in the comments. "Can someone come over and resuscitate me? Cause I'm DEAD," one commenter wrote, while another simply said, "Ok Benito ❤️"
The spicy snaps were directed and taken by photographer Mario Sorrenti in the 31-year-old singer's home country of Puerto Rico, which Bad Bunny admitted made the whole shoot even more special.
"This has been in the works for some time now, seeing it finally come to life has been gratifying," he said in a press release. "I'm excited and grateful for the opportunity to be part of this brand's iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine."
In addition to being an underwear model for Calvin Klein, Bad Bunny is going to show off his acting chops in Happy Gilmore 2, the long-awaited sequel to the beloved 1996 film. The full trailer dropped Tuesday (March 18) along with the official release date for the film, which stars the musician as well as the original film's lead Adam Sandler, Julie Bowen, Christopher McDonald, Margaret Qualley, NFL star Travis Kelce and many more.